Macondo - Visual Identity

Introducing the new branding for Macondo! A figurative logo, a playful typeface, and earthy colors inspired by the stunning landscapes of northern Argentina where their houses are nestled. We've added a handmade pattern for that extra touch of craftsmanship.

The color palette draws inspiration from the picturesque landscape surrounding their houses and the characteristic fabrics of the region. Earthy yet vibrant colors evoke the mountains and flora of northern Argentina.

To amplify the essence of craftsmanship and the human touch ingrained in the daily life of the region, a hand-drawn icon pattern has been crafted. Use it as a background or to add a special touch to social media posts and merchandising, embodying the soul of our community.