MalinaStories | BRANDING
MalinaStories – a charming and magical café and, just around the corner, a bakery & concept store. The owner Kerstin Häseker asked me to start a complete rebranding process.
The MalinaStories brand was ready to grow up and transition into a more mature brand with a soft, feminine, vintage vibe. From logotype, to hand drawn icons to custom botanical pattern: I created a whimsical new visual identity.
When you enter the MalinaStories Café or Bakery, you don’t just enter a space but immerse yourself in a beautiful heart-warming experience. Greeted by the charming team, surrounded by many unique vintage items, you instantly feel a sense of comfort and belonging. I strived to transfer this feeling into the new brand identity.
TASKS
visual identity, branding, web design, online shop, social content creation & strategy, photography, videography
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