AMARULA

This is a personal conceptual re-branding project that I created for Amarula. Amarula is a cream-based liqueur made from the fruit of the marula tree, which is native to sub-Equatorial Africa. I had been introduced to the drink by my friend who has a South African family and thought it would be a fun product to re-brand, especially as it is relatively unknown in the UK, despite being available in most shops that sell alcohol.