Star Trek nostalgia
About this Direction
A spaceship, a rocket breaking through barriers, a planet and its ring, and an ever-shifting horizon, this icon also sneaks in a pop of Star Trek nostalgia. The play on negative 'space' is a wink and nudge for those who see it, and it has both a sense of gravitational pull and upward movement. It showcases that we will always go beyond what's expected and champion the unconventional.
Copywriting by Bondir
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