Masters Design Lab – promo

Role: Motion Designer & Video Editor

Client & Tasks

The project's objective was to create an engaging promo for the online school of creative arts – Masters Design Lab.

At the start of the project, the client shared his essential requirements for the style and design:

 need to incorporate a lot of colours, shapes and animation;

 it needs to be very fine, artistic, graphic, design-oriented;

 using typography and design elements.

Solution

I brainstormed a few initial concepts for the visual style and explained our workflow. We settled on the idea of creating collages with a retro-futuristic vibe that blends the old and the new, past and future, in technologies and visuals. Also, incorporating shape animations and the primary brand's elements – circles and semicircles as a part of the background and transitions between the shots.

Next, the storyboard was created and meticulously designed for each shot, maintaining the scrapbook-like style. After incorporating one round of revisions, the storyboard was approved, and we proceeded to animation.

During the animation phase, I shared a rough cut of a 10-second video with the client. We discussed it and used their feedback to create the full-length version. After another round of revisions, the video was approved.

To maintain the old-school style and give the video a vintage "hand-animated" feel, I animated "on twos" and utilized various halftone and paper textures.

Storyboard

Challenges

1.The storyboard was created without incorporating typography, leaving blank spaces for potential text to approve the visuals before animation and speed up the process at the beginning. Thus, the primary challenge in the animation phase involved adjusting and repositioning of all the elements so the text and its animation would fit the shot and maintain a visually pleasing composition.

2.Another aspect that demanded attention was refining the position and size of transition elements (such as circles, background, TV set, paper roll and ruler) to ensure seamless transitions between shots.

3.  Last but certainly not least – synchronization. After completing the basic animation of all the elements in the video, the timing of each shot had to be perfectly synchronized with the voiceover, as well as with the animations of text and other elements.

Final deliverables

Two versions of the final product were delivered: a compressed one optimized for web use and an uncompressed high-quality file suitable for projection on large screens, such as projectors or large monitors. 

Later, the video was used on the brand's YouTube channel and website

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