NOCS Provisions – Amazon listing videos
Watch full versions here: Field Issue | Pro Issue | Photo Rig
Role: Video Editor & Motion Designer
Client & Tasks
Client: NOCS Provisions
I had the incredible opportunity to dive into the world of NOCS provisions binoculars when tasked with transforming phone-recorded footage into stunning product videos for their Amazon listings.
Solution & Process
Leveraging my previous collaboration experience with the client, I suggested aiming for simplicity and aesthetics in the animation style.
After the animation's concept got a green light, I crafted an initial draft, gaining approval before diving into editing and animating all 4 videos.
In the end, when basic editing and animation were completed, I also added visual effects to the footage, such as colour grading, film grain, subtle diffusion and lens blur, to make videos look more appealing and aesthetically pleasing.
Also, multiple versions were produced – default, a short 30-second cut, and a specialized Japanese version with Japanese subtitles.
By the way,
check out how those videos look on Amazon 😀 : Standard Issue, Zoom Tube, Field Issue, Pro Issue.
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