Super Connects — a Shaadi.com project (EXPERIEMENT)

🔊 Here's a fun initiative I got to work on while at Shaadi.com...

How might we help you stand out when it comes to online matchmaking?That was a core question the team and I challenged ourselves with. Super Connects was a way for one to reach out to a prospective profile.

Think of it as a Super Like, and that's what it'd do and more: From highlighting your profile to listing it at the top; it was challenging to think about all possible scenarios where such a feature might be abused, and how one would go about from balancing the visual noise, to algo-based ranking.

The flow

For those who want to send a Super Connect. This is how we had planned the flow and the interaction

For those who receive a Super-Connect, this is how their experience was designed as:

Project Status

While the scope and feature held promise, at the time, we made a decision to not take up this project for the quarter as it would have clashed with other experiments in the pipeline and could have contaminated the data from other sources.

More by Anmol Sarita Bahl

View profile