Foot Locker Archives

Some highlights from my time at Foot Locker.

The best part of this job was the blank canvas. Often my brief was simply the name of the shoe, a few photos from various angles, and the copy that was to be paired with the asset. The rest was up to me and my imagination, which is rare at a company that size.

It probably won't be long before this type of work is heavily automated by AI, so I'm glad I got to sharpen my Photoshop skills here before that world existed.