Luxeo Lighting Brand Design

Luxeo is a France-based company that manufactures, purchases and distributes LED lighting products. To gain a foothold in the market and communicate visually effectively, Luxeo needed a distinctive and creative logo in the first phase. This logo needed to reflect the concepts of lighting, chic, professional, simple and elegant. In this concept, the main strategy for designing the ilumination of a dark place was considered. After considering various ideas, the lighting concept was finally extracted from the letters of Luxeo. A clever image of the negative space between the letters X and E that conveys the lighting concept in the simplest and most impressive way.