Hisense Logo Redesign

Yup! Another (re)branding exercise with yet another famous brand from the electronics industry. This time it's Chinese company Hisense, more and more popular sponsor of major global events. With their new laser TV technology for example, I kind of see them leaning more towards the luxury vibe now, with a focus on a simple, super high-tech and sophisticated logo symbol, based on the idea of an abstract letter H.

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Cheers!