Westwood Plateau Logo

Westwood Plateau wanted to usher in a refreshed modern feel while preserving its core identity.

To redesign this mark we utilized the double-diamond design methodology – starting from a precise co-created brief, then exploring a wide variety of low-fidelity sketches so we could rapidly pinpoint the best ideas for refinement.

Our chosen idea pays homage to Westwood Plateau's unique location and the wildlife that frequents its course. The head of a bear rises out of the mountainous form—representing Westwood’s one-of-a-kind proximity to nature.