Roswell Molecular Electronics Chip™

It begins with a molecule, and ends with a microchip: we proudly present the story of the Roswell Molecular Electronics Chip™ — from storyboard to animatic.

Roswell had no visual assets that we could use or modify, so we had to start from the drawing board — literally.

The cornerstone of the entire project is the animated video that introduces the Roswell ME Chip™ in three key aspects:



1. The biological: the underpinnings of the technology 


2. The nano: where the actual technology resides.


3. The macro: where you can actually see the technology (the chip).

Here’s the story of its creation, as it unfolded, from concept to completion, beginning with the storyboard and the animatic, and resulting in the fished video we used on the website.

More at: fiftyseven.co/case/roswell-biotech

Storyboard

Animatic