KRITICAL

BRAND IDENTITY, MERCHANDISING & GRAPHIC SOCIAL MEDIA CONTENT.

Given the global situations that define the world of break dance, the need to approach its empirical practice from a sports point of view arises. This way, Kritical brand is born as a training and education service for dancers at a competitive sport level.

Starting from its conceptual creation and brand identity development to its strategic planning, project management, social networks, and merchandising, among others, Kritical is a project created from dance and for dance.

The previous images are edited photographs for illustrative purposes of the brand identity.