MAWII

BRAND IDENTITY REDESIGN.

Mawii is a local jewelry brand whose main technique is macramé. I worked together with Andrea, its creator, to get to know her team, their processes, and techniques; searching for a redesign that would reflect the true essence of the brand. We created a concept based on knots as cyclical figures that, inevitably, always return to their origin. In this way, we created a graphic system that would not lose the essence and elegance that had brought them to the place they were, but that would also enlighten the tradition that makes them unique. Mawii: Origin treasures (Tesoros de origen).

The previous images are edited photographs for illustrative purposes of the brand identity.

Jewelry pictures are the property of @mawii.co.