🔗 Link to the full Case Study

Have you ever landed on a website and felt an instant connection?

What makes that feeling? Let’s discover it below.

In web design, we often see two kinds of sites: text-heavy ones focused on delivering every bit of information and visually stunning sites that lack substance. Some strive to expose all their ideas, while others aim to impress visually.

But what does it really mean to find the right balance between beauty and clarity? The short answer is: it feels right. This means that the user feels they're in the right place, understood, and comfortable, with a clear understanding of what to expect. A site that 'clicks' welcomes users with intuitive navigation and a sense of familiarity, regardless of its emotional intensity.

Whether it's a website for a corporate audience or one that's meant to evoke strong emotions, each user group has its unique set of sensations. Not every user will be conscious of these feelings, but they are always there, subtly influencing their experience.

The key to achieving this balance is a mix of common sense and compelling narration. We aim to introduce design elements that make sense and lead users through the site with a narrative that's both beautiful and logical.

What we strive for is a journey of progressive discovery, where users find increasing value at each step. This approach not only solves users' problems but also aligns with the company's business goals. It’s a complex yet rewarding venture.

At Unikorns, merging design and content into a unified, site-wide narrative is our forte. We collaborate closely with clients to understand their business objectives and craft narratives that guide users, ensuring a memorable experience and achieving business goals.

This balance isn't easy to achieve, but it's a pursuit that often pays off, even if it's not immediately apparent. The effort to blend beauty with clarity and emotion with information is what sets a truly harmonious website apart.

Curious to see how this works in action? Check out our latest case study, Flourish, where we brought this harmony to life in a stunning website design.

Press ❤️ and check out Behance version

Love our work? Have a project?

Let's talk: hello@unikorns.agency

Get to know more about us on our website.

Follow us on Facebook / LinkedIn / Instagram / Behance / Clutch