A first version brand and web app platform for companies to create and develop organic employee connections

Introduction

Scale your culture, elevate the employee experience, and enable people to get more work done, fast. Kinfolk is the People Experience Platform for lean people teams. Connect to your tech stack, launch templated HR playbooks, automate campaigns. Then track and iterate in real-time. From on-boarding to off-boarding.

Challenge

• Form a visual identity for Kinfolk

• Design a first version of the Kinfolk web app

• Construct a proof-of-concept that can be tried and tested in the wild and help establish B2B connections with Kinfolk and people-first companies

Solution

• Simple but recognisable wordmarks and colour schemes to ensure the brand is memorable, human and professional

• Brand styling, basic interface elements and iconography to set a foundational design for the platform

• Refining of Kinfolk’s existing user journeys in partnership with the team

• Sitemap, wireframes and design system

• Design of high-fidelity screens including log in and sign up portals, user-onboarding, member dashboard, settings, and profile design

More Links

Case Study | Dribbble | Instagram | Medium