Hyundai Motor Finance / Kia Motors Finance - Marketing

I worked with Hyundai Motor Finance (HMF) and Kia Motors Finance (KMF) alongside the Marketing Director (2012 to 2016) to introduce their products to U.S. dealerships and customers. I developed and executed a customer lifecycle marketing strategy, boosting outreach to over 100,000 monthly emails and direct mail, resulting in a 7% increase in repurchase rates. I played a pivotal role in branding, consumer touchpoint overhaul, and creating marketing materials for auto finance and leasing products. Following this success in the U.S., I replicated the strategy for the Canadian market launch of HMF and KMF.