GiftNow - Retail Gifting Platform

Through a blend of innovative technology and behavioral analysis, GiftNow revolutionized the online gifting experience. Our sophisticated gift shopping, checkout, and delivery solution transformed how people give and receive real gifts within any online store.

Seamlessly integrated into any retailer's website, GiftNow's experience alleviated the hesitation and anxiety often associated with selecting and purchasing a gift for someone else (such as uncertainty about the right size, color, or shipping address). Furthermore, it enhanced the gift-receiving experience for the recipient, offering flexibility to adjust or exchange an item directly within the online store before shipping.

I collaborated with GiftNow from 2016 to 2022, focusing on providing strategic recommendations for building high-quality and scalable corporate and retail e-commerce platforms. I translated these recommendations into user journeys, wireframes, concepts, and go-to-market products. By integrating a consumer-centric approach across our corporate and retail products, we improved the overall gifting experience, leading to significant business growth and operating efficiencies.

Notably, this work was a factor in GiftNow’s acquisition by Synchrony Financial in June 2018.