Misfits Health | CRO

As someone who loves the gym, obstacle course races, and overall fitness, I love Misfits Health and so even though they are crushing it, we designed a mockup explaining 5 tests we'd test to increase the overall conversions:

1) Try to keep the announcement bar message to one focused message. Let users know about the best deals and sales and give them an opportunity to shop. Give your users a CTA to direct them on what their next action should be.

2) Separating your message from your hero image creates more impact for the users. This allows the users to focus on both elements separately so that the messaging can be clearly communicated.

3) Give users a secondary CTA that directs them to the product that is being featured on the hero image. Give them a chance to purchase based on what is being shown in the hero section. The more opportunities to enter the purchasing funnel the better the conversions.

4) Highlight your numerous reviews by placing them high in the order of information. This builds trust for the users and lets them know that your products are highly trusted by other consumers.

5) Ensure that buttons on mobile are easily clickable by making them full width. This will help reduce miss clicks and will provide clear direction for users.