Moana Cosmética e Estética

Studio: Atobá Design

Client: Moana Aesthetics and Cosmetics

Sector: Beauty

Graphic design / Package design

Date: December/2022

Developing a line of products with a 100% vegan and Cruelty Free composition, the Moana beauty salon is, above all, an expert when it comes to caring for frizzy and curly hair.

For the graphic design of the labels for four components of Moana's line of shampoos and masks, the Atobá Design studio took into account the nutritional and moisturizing properties of the product and its aromas of cherry blossom and vanilla blossom, without leaving aside the identity look and characters that already had a link with the brand.

After the research and creation of the parties, it was time to analyze the positive and negative points with the client's participation. Therefore, we chose the ideal project to be worked on, highlighting, through illustrations and graphics, the delicacy, hair type, aroma and personality of the consumers. The layout of the labels also took into account technical information and commercial highlights.

The attribution of a different character to each aroma, affectionately nicknamed Moaninha, met a customer request. This icon also represents the different hairstyles and hair styles relevant to the target audience. The choice to highlight the brand, which has handwritten typography in a curved format, came from maintaining this format in the construction of graphic elements, such as hair strands and the design of plants.

The color palette of the labels uses a gradient mixing the colors of Moana's visual identity with the colors of the plants that represent the aroma. A subtle pattern of the plant of each fragrance was added to this gradient. Many curves were used to represent curls and the project was designed for a line of shampoos and masks with the potential to add new scents in the future.

The main information, highlighted, and texts in accordance with Anvisa standards are also present on the labels.