House of Healing Berlin: Brand Campaign

Engaged to support the launch of Berlin's luxe new wellness destination, House of Healing Berlin Charlottenburg, the mission was to create a campaign from the existing brand that got to the heart of the modern wellness seeker. This is someone who doesn’t have to choose between yoga and high intensity, who treasures indulgence as much as working hard and who will be delighted by an inexhaustible devotion to experience that starts before you even walk through the studio doors. 

A yoga studio, or fitness space? Porque no los dos!

How might we build a campaign that appeals as much to the experienced yogi, as it does to the HIIT enthusiast, ballet dancer, and everyone in-between? The trick here was to immediately address the questions around who the studio was for, by positioning the integrated space in a way that had brings these diverse communities together - instead of further apart. 

With stunning visual photography by Nisha Ravji, we knew the campaign needed to spotlight the studio’s own trainers, while remaining true to the brand’s existing minimal identity.

If you're in Berlin, be sure to check-out one of the two gorgeous studios at Prenzlauer Berg or Charlottenburg www.houseofhealingberlin.com