Faz em 3D
Studio: Atobá Design
Client: Faz em 3D
Sector: Education
Visual Identity / Graphic Design / Packaging Design
Date: September/2022
With the main objective of promoting access, "Faz em 3D" is a company that designs and sells didactic sequences, organized into lesson plans, and makes them available, through a digital platform, for primary and secondary schools.
Atobá was responsible for creating the visual identity, with the main brand, sub-brand and second version for business, graphic pieces, icons, packaging, and the Brandbook containing all the detailed information of the project.
When developing the logo, it was interesting to present it simulating a 3D object. Therefore, the option was for the stylized cube, formed by the letters “3D”. The color palette is made up of cyan, green, yellow and magenta tones. As for the typography, the color lilac was chosen. The plurality of colors is directly related to the different skills and competencies of the four training itineraries contained in the material: Languages and their Technologies, Mathematics and their Technologies, Natural Sciences and their Technologies and Applied Human and Social Sciences. Thus, it was possible to customize the logo for use in each of the plans of these itineraries.
The color lilac is related to maker culture, creativity and technology, being used to represent the company in both B2B and B2C businesses. The logo can also be applied within a Hexagon, an element that is repeated whenever there is a need for a box, like icons, for example.
In creating the visual identity, many graphics and patterns were used due to the diversity of information present in the class material, generating the need to create repetition elements that would help identify the company throughout the material.
The choice of geometric shapes, simulating perspectives and depth, as well as the use of bright and vibrant colors, to represent creativity and learning, were part of the project. An icon system, to identify the material and the planned class, and a package for sending the material by mail, were also developed.
