The Roswell’s typography

A new take on a classic, for a new age of biotech. Helvetica Now Display tells the story of Roswell’s technology, while IBM Plex brings the hard data to back it up.

A customized version of the classic Helvetica Now Display elegantly flows with the Roswell Biotechnologies message of innovation across all mediums. This flow is interrupted only by the IBM Plex Mono typeface that communicates technical information and adds to the scientific traits of the brand’s character.

More at: fiftyseven.co/case/roswell-biotech