Becoming Wilder

Becoming Wilder is best described as “sexy, sensual, free, playful, and empowering.” The logo incorporates each of these pillars with a refined, elegant serif intertwining with a bold hand-written script.

For the colors, we landed on a deep, rich purple offset by a metallic gold. Gradients were also included for subtle ombre effects in digital or merch applications. In cases where the logo would need to be reduced to one color, care was taken at the intersections of the script and serif typefaces to prevent the letterforms from blending into each other.