A Visual Journey through the Hotel Booking Experience 🌐🏨

Research Insight:

This customer journey map is the result of an in-depth exploration derived from multiple one-hour-long user test sessions on various hotel booking websites. Each session was a voyage into the user experience, unveiling insights into preferences, pain points, and behaviours.

🔍 Research Process:

• User Test Sessions: Engaged in one-hour-long sessions with diverse users to understand their interactions with different hotel booking platforms.

• Affinity Diagram: Processed the wealth of data gathered through user tests into an affinity diagram, categorising and synthesising findings for clarity.

• Data-Driven Insights: Translated the insights gained from user tests into a comprehensive customer journey map, capturing the nuances of decision-making, interactions, and expectations.

🌐 Why It Matters:

• This map doesn't just represent an abstraction; it is a visual narrative grounded in real user experiences.

• Every phase and detail reflects the collective wisdom distilled from these user test sessions, ensuring that this journey map is not just theoretical but deeply rooted in the realities of user behaviours.

Join me in this exploration of the hotel booking landscape, where every step is informed by the valuable perspectives of actual users! 🌍✨

Is there anything that stands out to you? let me know I would love to hear your thoughts!

#UserTesting #AffinityDiagram #UXResearch #CustomerJourneyMapping