Daily UI 016: Pop-Up Overlay

For this project, I was thinking about different companies that would need folks to subscribe to email lists. I came up with a streetwear/collaborative fashion brand.

I do think a lot of the success of these email pop-up/sign-up designs relies on the copy and the mindset of the person who sees it. For example, some people are buying one single gift and then they never want to come back to this store. It's tough when from a design perspective you're trying to get everyone to sign up, but some people are just not into it and that's ok!

For this design, I wanted to make it obvious and easy to sign up. I wanted to use the copy to get people excited and let them know that this company is releasing new stuff all the time! I wanted to give them an easy next step within the pop-up.