Giverola Jewelry Branding, Web Design & Layout
Development of a unique web solution for a jewelry brand in the mid-price segment.
Requirements:
● Modern interface
● Online store
● Easy to administer and edit content
● Ability to add blocks with temporary and thematic offers
● Corporate design based on a ready-made style
Solution
Web Design
In addition to web design, I am a professional photographer, my high skill in Adobe Photoshop and Ilustrator were extremely useful in the project.
Layout
Web interface with elements of modern Material design, adaptive for mobile devices and different resolutions of desktop computers. The main page and other Landing pages are designed with horizontal tactile product sliders. Ability to add Parallax blocks across the entire width of the screen (with an effect when scrolling).
CMS
To avoid unnecessary costs during development, the CMS WordPress was used, which has proven itself to be convenient, flexible and has a huge ecosystem. When developing, the main factor is considered to be user convenience during administration and editing, complete flexibility without the need to interfere with the code. Landing page templates were developed specifically for the project for different customer segments and were editable by the administrator.
Shop
Plugin that complements Wordpress was an online store: WooCommerce. In turn, it has a whole range of add-ons, including: various Gateway payments including banking TPV, integration with transport companies, widgets and many useful things in the field of marketing (coupons, subscriptions, upsale...)
What has been made:
- Detailed analysis of the company's needs and processes
- Design mockup in the company’s corporate style
- Responsive design layout
- Integration of design with CMS Wordpress
- Wordpress adaptation
- Installation and adaptation of WooCommerce
- Setting up integrations: payment systems and transport companies
- Administration training
- Uploading to production
The project has been divided into two phases.
Access to the CRM system has been provided where the client could monitor the development progress.
