5670 Wilshire Identity and Wayfinding

Ryan Nolan
Ryan Nolan
    • Wayfinding signage at lobby entrance off Wilshire Blvd.

    5670 Wilshire is an iconic 27-story tower in the historic Miracle Mile district of Los Angeles. Built in 1962 as office space for the California Federal Bank, it commands attention as one of the tallest buildings on the Westside, with visibility across the city.

    History study of city and Wilshire corridor
    5670 Wilshire Identity, logo design

    This conceptual mockup features the final logo mark during our exploration of the how the logo and brand elements might play off the building's neighborhood. The famous La Brea Tar Pits and museum are next door to the property so here the graphic elements have subtle references to the tar pits without being too cheeky.

    brand identity, logo, concept mockup, collateral animation, print, graphic design
    brand identity, logo, mockup, collateral, print, graphic design
    Building identity signage mounted to landscaping at street level
    Building identity signage mounted to landscaping at street level
    Building wayfinding signage design studies
    Building wayfinding signage design
    Pedestrian wayfinding sign with local amenities map
    Pedestrian wayfinding sign with local amenities directions
    Building wayfinding signage design
    Building wayfinding signage design studies
    Parking Entry signage with branded internal illumination
    Parking Entry signage detail of branded internal illumination
    Lobby interior signage at elevator bank
    Ryan Nolan
    Ryan Nolan

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