EDITIONS branding

EDITIONS is a speaker event series run by retail analytics software company, EDITED, for people in the fashion industry. I needed to design branding for the event that worked alongside the EDITED brand, but had it's own flavour. I used our company font, Avenir, and used the 45 degree lines as seen cut out of the E and T in the EDITED logo on the EDITIONS logo to make them feel cohesive, yet still different!