WhiteBones - Creativity and community
Background
WhiteBones - a brand with values: CREATIVITY, FREEDOM, COMMUNITY.
Aimed to introduce the world of Boneys and foster a community.
Challenge
Present Boneys, emphasize community, and showcase their creative character.
Solutions
Landing page:
Revamped and added 3D renders of Boneys.
Brand communication:
Focused on concise, compelling messaging and storytelling.
Community integration:
Established a social platform, promoting the power of gaming and imagination.
Teasers:
Introduced exclusive 3D teasers to generate curiosity.
Social media:
Conducted a campaign on Dribbble using hashtags #WhiteBonesAdventure and #CreativityUnleashed.
Results
Increased engagement: Landing page and 3D renders boosted user engagement.
Community growth: Emphasis on community led to increased participation.
Brand recognition: Effective use of social media enhanced brand visibility.
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