Fuel your day with nature’s best!

This project was about branding and design for a new product - blended fresh fruit juices. The goal was to create a visual identity that communicated the simplicity, naturalness and deliciousness of the juices.

A daily dose of fruit in one can*

A design that would be different from other juices on the market, but at the same time easy to remember and recognize. That would attract a young and modern target group. The result is a visual with colourful illustrations of fruit, clear information about the juice content and the original 'Myx' brand logo.

The design was well accepted by the client and customers and helped it to increase sales and popularity of its product.