Appellation 49: Mood Board exploration

A snippet from the original brand exploration mood board for the Appellation 49 program. This direction focuses on a measured approach; from the selection of a modern Grotesk font, the top-down dissected yet playful photography of flavors, to the nature of the interaction itself - a decision tree expressed in a polygon interface that visualizes the intersections of flavors.

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Appellation 49 is an exclusive California-wine program at the San Francisco 49ers Levi's stadium. Substantial branded, designed, and built an Android tablet application that allows fans in their luxury suites to learn about new wines, or at the many wine-tasting stations. They can also purchase a bottle for the game or have a case delivered straight to their home.