Flair Ventures
Identity design for Flair Ventures - A venture capital based in Ontario, Canada, which assists immigrants in fulfilling their goals of bringing ideas for startups to life by helping them with funding.
The logo was to exhibit an aura of elevation and success brought on by support. I played with the F of the name by adding an arrow instead of F’s usual arm. This arrow symbolizes upward growth, hence denoting the growth of startups with funding.
