MILESTONE HOTELS BRANDING IDENTITY

Milestone Hotels

The Milestone Hotels are an indicator of stability in high quality, excellent modern style and first-class service, creating comfort and coziness for each of its guests.

Task:

Create a logo and branding material that would highlight all of the listed qualities of the brand.

For this task, I chose blue as it conveys stability and inspires trust. The smooth design lines around the letter M evoke coziness and the tropezium around the letter speaks of safety, stability and security. A strict, classic font speaks of the brand’s values, its traditions and history, and at the same time it is complemented by a minimalist logo with smooth lines, indicating that the brand follows modern trends in style, quality and service.