Street Weare - Visual Identity

Street Weare is an urban clothing brand for the bold and creative youths who are always ready and brave to express themselves through style.

Street Weare offers various sets of stylish and modern clothing choices for their wearer to explore, giving them the control to be creative. The brand includes sweatshirts, trousers, t-shirts, pants, crop tops, hoodies, hats, tote bags, shoes, etc.

When I began working on a project for a clothing brand, I immediately drew inspiration from streetwear fashion. This style has become increasingly popular, particularly among young people, as it allows them to be more creative while still looking stylish. Additionally, it's a perfect illustration of how casual and comfortable clothing can be combined with style. 

After conducting thorough research, I have selected Williamsburg, Brooklyn, as an additional source of inspiration and an ideal location for the project to succeed. Williamsburg is renowned for its trendy and creative environment, making it the perfect fit for this brand. Known for its hip and artistic atmosphere, Williamsburg attracts a younger demographic that aligns well with the brand's target audience.

Given the ideal location, Williamsburg has already established brands, and the competition and competition among start-ups is tight. The challenge was how to differentiate the brand from others.

One of the important elements in finding a solution was to create a sense of familiarity with the brand. This could be accomplished by creating mood boards meticulously and conveying a clear message from the brand. Essentially, the idea is to select an inspiration that will give the target audience a feeling of familiarity when they come across or hear anything about the brand.

During the process, I had various concepts and ideas for this specific project in mind. The guiding question was how it would align with the project's goals. And would it immediately evoke familiarity with the target audience?

The idea behind this project was to capture the essence of streetwear culture. We wanted to showcase the vibrant energy of the streets where our target audience would wear the brand's outfits. Think of the bustling streets of Williamsburg, adorned with shop posters and graffiti art.

See the whole process on: https://www.behance.net/ivypetere

Thank you for your time!