Unfold

Unfold is an executive search agency based in Stockholm. They are are experts in leadership search, hiring and assessment, focusing on global innovation companies.

After the name was developed through brand workshops, I was hired to design the visual identity too, and so the folded U concept was born. The design process involved folded paper letters by hand that were refined digitally. The U shape can also be seen as it has stairs or steps, that illustrates succession and stepping up.

The project involved designing framework for the new website as well.