#webdesign #ecommerce #uxdesign

As a part of recreating and modernising the brand, Scorpion Vietnam took a turn to expand the e-commerce website. Due to the effect of Covid-19, the brand shifted to online and diverted away from traditional flagships.

My role in the project:

• Creative director

• UX/UI designer

• UX researcher

Preview

Scorpion Vietnam's customers base entailed of the population ranging from 30-45 years old, with that in mind, the design of the website focuses on simplicity, concision, and seamlessness. I mainly concentrated on removing redundant ornaments, complicated transitional effects, and unique layouts. As the end goal of the site was conversion, it is utmost important to focus on the purchasing flow of the customers.