A project in collaboration with Innovation Stockholm to create a product that motivates the users to eat more sustainable food. The design was created in Figma. The target group was non-vegetarians because it is those that can have the most impact by changing their eating habits from a meat-based to a plant-based diet. The goal of the product was to create a change for non-vegetarians to a more sustainable diet as meat has a very high carbon footprint. I user nudging and gave the user feedback when they did a more sustainable choice. https://linndesign.se/projects/eat-greener

METHODOLOGY

Participatory design is a process with different steps to produce a product based on the user. This was a very interesting method as the users are involved throughout the process, but at the same time the designer has a great responsibility to select the information that is available. The prototype was tested out by some users and changed according to the feedback in a iterative process.