Smashing Stereotypes One Jar at a Time

Brief

Being given the opportunity to capture Fatso Peanut Butter’s revolutionary mission, we aimed to photograph the essence of their brand and diverse pairings. In a world where good health knows no boundaries, Fatso boldly asserts that it’s for everyone, regardless of background or budget.

Solutions

Capturing the essence of Fatso’s audacious spirit, we crafted the photos with a bold color palette. Infusing a retro flair into our shots, we drew inspiration from the brand’s packaging, creating visuals that resonate with the daring attitude and inclusivity that Fatso stands for.

Amazing branding & packaging done by: Crew Marketing Partners