Monogram logo lockup for Common Ground.

Common Ground is a non-traditional faith community in Bend, Oregon that focuses on exploring faith & the outdoors.

Exploring Faith & the Outdoors

Once the brand internals were set in stone and considering the physical context of Bend, there was a clear route to take when it came to the visual identity. The system needed to be inviting to the outdoor community, while also appealing to the post religious crowd of Central Oregon. It was immensely important not to use any traditional religious symbolism. The CG Monogram is hand-lettered and is accompanied by Common Ground's "Exploring Faith and the Outdoors" tagline.