Overview

Ducati Genova, a prominent motorcycle company based in Italy, sought a modern, user-friendly website to showcase their brand and products. The goal was to optimize the website for conversions and provide an engaging platform for customers.

Research and analysis

To better understand the needs and preferences of Ducati Genova's target audience, we conducted research and analysis, including:

• Competitive Analysis: We reviewed the websites of other motorcycle companies to identify common design trends and features.

• User Persona Development: We created user personas based on demographic and psychographic data to help us understand the needs and goals of different user types.

• User Journey Mapping: We mapped out the user journey for different tasks, such as exploring different motorcycle models or scheduling a test drive, to identify pain points and areas for improvement.

Design

Based on our research and analysis, we created a design that prioritized user experience and conversion optimization. Some of the key design features include:

• Eye-catching Visuals: High-quality images of Ducati motorcycles to capture attention.

• Intuitive Navigation: Easy-to-find menu and search functions for seamless exploration.

• Responsive Design: Optimal experience on mobile and tablet devices.

• Easy Contact: Simple and accessible form for scheduling test drives and inquiries.

• Clear Calls-to-Action: Prominent buttons to encourage specific actions.

Outcome

The new website design for Ducati Genova was well-received by the client and customers. The captivating visuals, user-friendly navigation, and easy contact form improved the overall user experience and led to increased conversions. The client expressed satisfaction with the results, and we continue to collaborate on enhancing the website.