Social media engagement plug in - Influence4You

Influence4You is an influence marketing platform that connects brands and content creators. Before they choose to collaborate with a creator, brands can check influencer's datas on their social profiles. Engagement, audience interests and locations, similar profiles, all of that is available on the platform, and via a web plugin.

The challenge for this plugin was to make information available at a glimpse for the user. It needed to be comprehensive, but breathy.

Here is how we worked on making the plugin easy to use and very practical :

First, We conducted some user researches to make sure we were showcasing the right kind of data.

Once we were certain of the utility of the chosen datas, we prototyped the plugin and had it tested.

We corrected the order and display of each section.

In the end, we added a feedback quick form to collect users thought and keep on improving it.