UF - Motion Principles

Untitled Future is a dynamic brand identity project that goes beyond aesthetics. The design system was guided by a core set of strategic principles, to help ensure streamlined ideation and decision-making. The system has been built for optimal flexibility tailored to individual brand needs.

Untitled Future at its core is an experience agency with a focus on making a tangible impact. The brand is a multi-faceted business and was fashioned in a way to utilize modularity of shape and components to increase brand longevity and flexibility. The idea was to create a solid foundation for which the brand could mold and build off as it grows.