Coco Nuts

Coconuts is a 90's beach vacation inspired clothing brand. The brand incapsulates the “Roxy Girl” (revived as “Coconut Girl” on TikTok in the 2020's) aesthetics. Coconuts showcases tropical patterns, bright colors, and warmth in their beachwear and accessories.

The brand is targeting tween and teen girls. Their social media and branding is bright, colorful, and warm. They use photos and film of tweens and teens are the beach with their friends and partner with young surfers, swimmers, and Hawaiian, Californian, and Floridian influencers