Overview

Sunday Citizen, a home decor company, sought a landing page enabling customers to "Build Your Own Bundle" (BYOB) from nine product options. The goal was to increase the conversion rate (CVR) and enhance the user experience.

Research and analysis

To create an effective landing page, we conducted research and analysis, including:

• Understanding the Brand: We studied Sunday Citizen's brand identity, product offerings, and target audience to ensure alignment with their vision.

• Competitor Analysis: We reviewed other home decor companies' landing pages to identify best practices and unique selling points.

• User Flow Mapping: We mapped out the user flow to ensure a smooth and intuitive process for building bundles.

Design

Based on our research, we developed a design concept that emphasizes the "Build Your Own Bundle" feature:

• Clear Product Display: Visually appealing layout showcasing the nine product options.

• Interactive Selection: User-friendly checkboxes/buttons for adding products to the custom bundle.

• Personalization: Customization options for color/size selection.

• Visual Representation: Clear display of products and savings in the bundle.

• Streamlined Checkout: Prominent "Add to Cart" buttons and easy checkout process.

Outcome

The "Build Your Own Bundle" landing page achieved positive results, increasing user engagement and driving conversions. The interactive and personalized approach enhanced the shopping experience, contributing to the success of Sunday Citizen's home decor products.