Overview

Vahdam India produces climate & plastic-neutral homemade teas, handpicked in India. The landing page's goal was to promote the products and increase the conversion rate (CVR) by engaging potential customers and encouraging purchases.

Research and analysis

To create an effective landing page, we conducted research and analysis, including:

• Understanding the Target Audience: We researched tea enthusiasts, eco-conscious consumers, and individuals interested in authentic Indian products.

• Competitor Analysis: We studied other tea brands and landing pages to identify best practices and areas for differentiation.

• Conversion Optimization: We identified potential obstacles that might hinder visitors from making a purchase and focused on optimizing the landing page to encourage conversions.

Design

Based on our research and analysis, we created a design that prioritized user experience and conversion optimization. Some of the key design features include:

• Captivating Visuals: High-quality images of teas and Indian tea gardens.

• Compelling Brand Story: Engaging mission to redefine the tea experience.

• Product Showcase: Range of climate & plastic-neutral teas with descriptions.

• Testimonials: Customer reviews to build trust.

• Easy Ordering: User-friendly and intuitive checkout process.

• Prominent CTAs: Encouraging visitors to explore and purchase.

Outcome

The landing page successfully promoted Vahdam India's climate & plastic-neutral teas and increased conversions.