Overview

The B.O.S.S. Marketing Program offers high-quality marketing courses with the expertise of David Bell, a distinguished Chaired Professor of Marketing at Wharton School. The goal was to create a landing page that promotes the course effectively and increases the conversion rate.

Research and analysis

To create an effective landing page, we conducted research and analysis, including:

• Understanding the Audience: We researched the target audience for the marketing course, including professionals looking to upskill or enhance their marketing knowledge.

• Competitor Analysis: We studied other online marketing course providers to identify best practices and areas for differentiation.

• Conversion Optimization: We identified potential pain points and obstacles that might hinder visitors from signing up and focused on optimizing the landing page to encourage conversions.

Design

Based on our research and analysis, we created a design that prioritized user experience and conversion optimization. Some of the key design features include:

• Clear Headline: Attention-grabbing headline highlighting David Bell's expertise and the Wharton School association.

• Course Benefits: Concise statements showcasing career growth, cutting-edge insights, and exclusive knowledge.

• Testimonials: Student success stories as social proof.

• Strong CTA: Prominent "Enroll Now" button for immediate action.

• Simple Registration: Streamlined enrollment process with minimal form fields.

Outcome

The new landing page increased conversions and enrollments, providing a higher return on investment for The B.O.S.S. Marketing Program.