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What makes some brands forgettable and others impressively memorable?

It's a question we at Unikorns often ponder. Creating an impressive brand is not just about having a snazzy logo or a catchy name. It's about making a statement.

We believe in the power of consistency and depth. A brand's metaphor or core idea must resonate across all platforms and mediums. It's not enough for a brand to be seen; it should evoke an emotional response, be it an app, website, or social media presence.

Recognition at a glance is what sets a brand apart. But even in 2024, many companies, both new and established, struggle with this.

Reasons vary from underestimating the power of branding to poorly translating the idea across different mediums. As in most endeavors, the devil is in the details. A brand's style, typography, color palette, and imagery are crucial, but it all starts with a deep understanding of the company's values and the emotional journey it wants to take its users on.

In a market crowded with similar products, quality branding can make a product stand out and incline users to choose it not out of necessity but desire. Striking branding can even turn some users into brand advocates, a highly valued asset today.

If you're a fan of sociological studies and numbers, here's a fact for you: According to a 2021 study by Lucidpress (now Marq), 68% of businesses link revenue growth to consistent branding. This suggests that only 68% of the surveyed businesses really understand the importance of branding for their financial success. Intriguing numbers indeed.

Of course, good branding isn't a cure-all. It's just one factor among many that influence the user experience. Good branding should always be paired with a good product.

In summary, to create an impressive digital brand, one must think beyond mere recognition. It's about evoking emotions, providing depth, and ensuring a wide-reaching impact.

At Unikorns, we don't just build brands; we create experiences that resonate deeply with users, making every interaction with the brand memorable.

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