Bold Marketing Collaterals | Perfect Fit
Brand concept
Perfect Fit is a sustainable, leakproof apparel brand with a mission to create no limit for women to unleash their greatest potential. They need a bold, fun, yet sleek design to resonate with in all platforms. As an early startup, they were investing in some essential collateral for Instagram content, Youtube video and ads, and website product listing.
Art Direction
Perfect Fit embodied young-bold women having a sustainable mindset at best. It should focus on utilizing vibrant, contrasting color and graphic elements as they were bold enough to debunk society myths particularly about menstruations. Expresses emotional, symbolic narratives since feminine energy while striving for maturity at the same time. Lastly, it was always good to highlight organic, fluid forms to visualize blood streams in an elegant way.
