3d illustration | Social media posts 2023
Hi, Dribbblers!
I dedicate 90% of my working hours to a client, the CONTACT money transfer system, known for its convenience and speed. As a loyal user, I appreciate its approachable slogan and brand story. However, the company's strict and somber corporate style, while instilling confidence, doesn't suit informal social media engagement. Through analysis, I identified the need for a more engaging, informal, and user-friendly visual language for social networks. Leveraging my experience as a user, I developed a new style that's light, friendly, and modern, yet aligns with the brand's established image.
A significant shift occurred on February 14th last year when we debuted this fresh visual style on social networks. Since then, along with CONTACT's marketing team, we have succeeded in fostering a more personal and friendly dialogue with our users. Below are some illustrations from the posts published over the past year, showcasing this new approach.
Thanks everyone for watching 🤗